Being an investor can be emotionally challenging. If we have a bad year (like 2022), we feel uncomfortable, and even after a couple of better years (2023 and 2024), we may still worry that some of the gains made might be lost going forward. This emotional asymmetry, where the pain of losses is felt twice as deeply as the pleasure of gains, is an innate bias that has deep evolutionary roots. While it kept us alive in our ancient past, it can be a hindrance for investors. Download here.
