Elaine McErlean

Marketing & Communications Manager

020 7965 4480




My Story

My career has largely been inspired by family traditions, encouragement and shared passion for the English language.

My father grew up in south east London in the 1920s; he was one of five children from a working class family. My grandparents managed through hard work and determination to secure grammar school scholarships for each of their children and each one went to a different school. No mean feat when there were five different sets of uniform to buy in very austere times.

This set something of a convention for my cousins and me as our parents also ensured that we took the 11 plus and went to a ‘good’ school. I gained a grammar school place where there had been a six-year gap since the last time someone had been accepted from my primary school and so I entered Haberdashers’ Aske’s Grammar School in New Cross. At 14 I was one of four girls to win a music scholarship for voice, piano, guitar and music theory. Aske’s remains one of the most over-subscribed schools in the country.

I enjoyed my time there but like many girls of my age from such backgrounds, university was probably a step too far for all but a very select few and so after a decent set of O-level results (yes I really am that old), I stepped out in to the big wide world of work and found an opening for what was essentially a secretarial apprenticeship at BP in its dedicated training school. Opportunities like that were few and far between at the time and are probably extinct now (someone prove me wrong). We were paid to learn with a guaranteed job at the end of the very intensive training. I learned to type at 70 wpm (on a manual typewriter) and studied shorthand. Nothing short of excellent work was acceptable. If you got it wrong…. you did it again! Correcting fluid was forbidden!

My family not only shared a penchant for education but all of us are avid readers and not bad at using the English language to the full. As my career developed and I was working at director level, dealing with special projects, it was a natural progression to become involved in communications and marketing which I first put to the test while working in local government, developing a ground-breaking departmental internal newsletter. I loved it!

I loved it so much that I gave up my day job and started a small consultancy working to support a select number of small businesses in a number of areas. Girls really can multi-task! Working primarily from home was a joy and also fitted in around my young family.

So what did I do in this consultancy? I utilised many of the skills I had developed throughout my career up to that time by providing support with administrative procedures marketing, communications and PR. I helped some companies to improve their internal and external communications and develop a more ‘professional’ approach; wrote articles and worked on a business continuity magazine and business practice publication; ran executive resourcing projects preparing briefs and proposals and liaising with clients and candidates and organised and supported business events from training courses and seminars through to multi-channel conferences, sourcing and booking speakers and entertainers for large dinners and managing event support teams. I also worked with a group of business owners to establish a trade association and set up initial systems and procedures to run it in its inaugural year and also to promote membership, which took up most of my working year in 1999. That association is still in existence and is now a major contributor to British Standards while it works with the insurance industry and Environment Agency on flood-related incidents.

As my family grew I was keen to get back to City life and in early 2006 decided that after 10 years of self-employment and one too many all-nighters, meeting deadlines for major projects, it was time to go back and join the buzz of working in London. I enjoyed my consultancy days but sometimes it is time to move on and there is always something interesting around the corner in my experience.

I answered a job ad for an ‘English Ace’, in a part-time role with a company in the financial sector. It sounded right up my street and I am pleased to say it was. I was originally asked to ‘help out for a couple of days a week’ and have not been home since! Two days soon became three and in 2010 I moved to working five days a week, taking on the role of Marketing and Communications Manager, with some home working thrown in for good measure.

My job is diverse, busy and challenging. I enjoy the opportunity for flexible working that Bloomsbury Wealth offers and I have learned many new skills along the way; I always feel when I have worked on a project that if I haven’t learned how to do it better next time then I haven’t done the job properly. My role has evolved hugely from when I first joined Bloomsbury Wealth and I am pleased to have seen the company really develop and grow during my time here. The most enjoyable aspect of my role is that all important first contact with potential clients that lays the foundation from the outset for a great working relationship. Long may it continue.

Outside work I enjoy living in the peace of the rural Kentish countryside. I read as much as I can (which will never be enough). I love music and I have a fabulous time singing with an amazing choir, raising money for charity. I have been known to sing the odd jazz set when the mood (or the opportunity) arises. In 2016 I managed to secure a place in a choir of 30 voices and sing for a 20,000 strong crowd at the O2 backing Barry Manilow at the Copacabana! Whatever next!